RespondTV Restructures to Fit Current Market

Share this content:
RespondTV, an interactive television advertising company, announced that it is reducing overall expenses to restructure the company in correspondence with current market conditions.


The company said it would make unspecified headcount and expense reductions. The cuts are being made due to delays in the market deployment of set-top box interactive television systems.


RespondTV, San Francisco, said it is turning its focus to additional product lines and emphasizing the development of end-to-end infrastructure for interactive television. The company is restructuring its operations to fit current television technology in the United States and Europe. RespondTV said it has hired Peter Woods, who managed the rollout of Enhanced TV for European interactive television provider NTL, to lead an effort to develop digital infrastructure in Europe.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above