Researchers Offer New Privacy Guidelines

Share this content:
The Association of Professional Researchers for Advancement issued its first guidelines on what its 2,000 members should do to protect donor privacy.

The association suggests that members limit information gathering to publicly held data needed to determine a donor's capacity to give, such as how much equity the person has in a public company.

The effort was prompted by new federal rules that let fundraisers at healthcare organizations use patients' names, addresses, ages and hospital-stay dates for solicitations. It also was triggered by the Internet, which makes information available that the association considers inappropriate.

The association represents fundraisers that collect background information about donors and potential donors.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above