Reports: Kodak to sell online platform to Shutterfly

Share this content:

Kodak will sell off parts of its online photo service business, Kodak Gallery, to Shutterfly for $23.8 million, according to reports.

The sale comes at a time of change for Kodak, a company that has already cut its photo frame, digital camera and camcorder businesses to focus on photo printing. On Jan. 19, Kodak filed for Chapter 11 bankruptcy protection.

Per the agreement, Kodak will ask the U.S. Bankruptcy Court to approve the sale of its assets to Shutterfly by the end of March, said several reports.

Under the agreement, all of the images and customer accounts on Kodak Gallery will be transferred to Shutterfly. The gallery currently has about 75 million users. Costumers who don't want to be transferred will be able opt out.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above