Report Highlights Insurance Trends

Share this content:
Eastbridge Consulting Group, Avon, CT, released the spring issue of its online Spotlight Report Catalog targeting the insurance industry.

"[The reports] help them make more effective marketing decisions," said Carroll Kann, vice president of the 15-year-old company. "It's valuable information for any marketing person who is asking, 'What will happen if we roll out a new product? What's the market like?' It's also for voluntary products sold at the work site to employees such as life, cancer and disability insurance. Some of the reports are market overviews, and others are product-focused. It's weighted toward work-site marketing."

A newsletter goes to about 1,000 recipients announcing its availability. Examples of the 36 reports, which sell for $750 to $3,500:

· "The Rising Cost of Employee Benefits: The Employee Perspective," which is priced at $3,000 and covers the effect of medical insurance and health costs on employees' decisions to buy other insurance.

· "Voluntary Supplemental Medical and Hospital Indemnity Plans," which for $2,000 looks at the practices of 14 medical supplement/hospital indemnity providers.

· Also priced at $2,000 is "Group Carriers and Worksite Marketing." Those ordering reports get them in PDF and bound formats.

The previous version of the online catalog was made available in November 2003.

"Our income is up in the area of Spotlight Reports," he said. "The sales of the reports are up for the spring."

Purchasers include major insurance carriers such as Guardian, Mutual of New York, Met Life, Trans America, Sun Life and Prudential.

Its prices are almost identical compared with the November edition.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above