Report: Consumers Grow More Trusting of Web Transactions

Share this content:
U.S. consumers are more trusting when conducting online transactions than they were a year ago, according to the Consumer Internet Barometer, a new quarterly measure of Internet activity.


Trust among Internet users for online transactions has improved from the fourth quarter of 2001, the report said. More than 33 percent now express trust that their online financial transactions are safe, up from 27.5 percent a year ago. Consumers also expressed greater trust when buying products online. One-fourth trust that their personal information will be safe when buying online, up from 21.9 percent a year ago.


Satisfaction levels for online financial transactions and purchases also improved over the past year.


The report found that overall Internet use rose in the fourth quarter. Now, nearly 61 percent of consumers go online at least once a month. This is up from 58.7 percent a year ago. The Consumer Internet Barometer also found that the main reason for using the Internet is personal communication (37.9 percent), followed by work-related activities (17.8 percent) and research (17.3 percent).


Other findings:


· Only 33.6 percent of U.S. consumers have never been online, down from 34.7 percent a year ago.


· Currently, 37.4 percent of users go online daily, up from 33.7 percent a year ago.


· Of those who go online daily, 60.5 percent made an online purchase in the past three months, down from 62.3 percent a year ago.


The barometer is based on a quarterly survey of 10,000 households. A unique sample is surveyed each quarter. Return rates average 70 percent. Data is weighted to reflect the latest U.S. household demographic information. This survey was conducted in the fourth quarter of 2002.


The barometer is produced jointly by NFO WorldGroup, Forrester Research and The Conference Board. It tracks consumers' evolving use, trust and satisfaction with the Internet and identifies trends.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here