*Reliant Adds Marketing Firm for PC Growth
The agreement will specifically center on the marketing of Reliant's computer products, which the company is expecting to expand through other avenues of direct marketing.
"Reliant has proven abilities to create successful infomercial-driven campaigns," said Tim Harrington, president of Reliant Interactive Media Corporation, Tampa, Florida. "And Daily Response has proven abilities to visualize and orchestrate the future expansion capabilities through a diversified list of direct marketing campaigns. With this relationship, we finally have the optimum formula for long term profitability."
Reliant has been selling computers through infomercials and AsSeenOnTVPC.com since last year. CEO Kevin Harrington said that after generating in excess of $1.1 million dollars in a week of national airing, they knew they had a hit that they could extend into a solid brand name.
Harrington said that Daily Response has been responsible for boosting sales by nearly a billion dollars for their clients through campaign development and expansion since 1985.