*Reliant Adds Marketing Firm for PC Growth

Share this content:
LAS VEGAS -- Hot on the heels of its recent successes in selling high priced computer systems through DRTV, Reliant Interactive said yesterday that it has entered into a management/consulting agreement with Daily Response Inc.


The agreement will specifically center on the marketing of Reliant's computer products, which the company is expecting to expand through other avenues of direct marketing.


"Reliant has proven abilities to create successful infomercial-driven campaigns," said Tim Harrington, president of Reliant Interactive Media Corporation, Tampa, Florida. "And Daily Response has proven abilities to visualize and orchestrate the future expansion capabilities through a diversified list of direct marketing campaigns. With this relationship, we finally have the optimum formula for long term profitability."


Reliant has been selling computers through infomercials and AsSeenOnTVPC.com since last year. CEO Kevin Harrington said that after generating in excess of $1.1 million dollars in a week of national airing, they knew they had a hit that they could extend into a solid brand name.


Harrington said that Daily Response has been responsible for boosting sales by nearly a billion dollars for their clients through campaign development and expansion since 1985.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above