Recruiting (and retaining) talent with autonomy

Share this content:
This morning I was reading about Proximity BBDO’s “Farm” project – a recruitment strategy that brings recent graduates into an “agency within the agency” environment where they develop skills and lead projects.

It reminded me of the new work culture – often referenced and attributed to the current entrants to workforce. Surveys find that this group expects to job hop more frequently and demands more autonomy in the office. They often take early leadership positions.




The danger, of course, is that training dollars could go to waste or benefit the competition when a recent hire walks out the door with all these cultured skills. The most important thing an employer can do is give to this generation is self-directed projects and control similar to what the BBDO program outlines. Independence and training can become a very delicate balance for employers – in particular when there are techniques, protocol and a lot of marketing insight that are not taught in schools.




How are you recruiting and keeping your best talent these days? Has employee churn increased over the past five years and is it more visible in the younger set? E-mail me at cara.wood@dmnews.com

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above