*Reader's Digest Transfers Files to ALC

Share this content:
The Reader's Digest Association Inc., Pleasantville, NY, said yesterday that it has transferred list management duties for its files to American List Counsel Inc., Princeton, NJ. The move is part of a strategic growth initiative, including new selections and enhanced modeling.


Some files in the Reader's Digest family of lists include Reader's Digest magazine, American Woodworker, New Choices and Walking magazine. Reader's Digest magazine alone has more than 6 million active subscribers.


New selects, such as Web-enabled households and non-sweeps-generated names, will be available in the future. Data cards and recommendations can be obtained through ALC.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above