*Reader's Digest, Pethealth.com Partner to Market Pet Insurance

Share this content:
Reader's Digest has partnered with Pethealth Inc. to market a line of pet insurance services, the company announced yesterday

William Adler, director of corporate communication at Reader's Digest Association, Pleasantville, NY, said the three-year agreement allows Pethealth to offer accident and illness insurance for dogs and cats throughout the United States and Canada. Pethealth, Montreal, will begin offering its service in the United States in the spring.

As part of the program, Pethealth will target U.S. customers by using direct mail and advertising in Reader's Digest publications, including Reader's Digest magazine, Walking and New Choices.

Reader's Digest will use its database of more than 100 million people to target readers interested in pet insurance services, Adler said. About 50 million people in its database live in the United States and Canada. Of that number about 20 million are pet owners, Adler said.

"This fits a number of different things we have been doing as part of our growth strategy," Adler said. "We've been looking for areas where it makes sense for us to combine our abilities with a partner that brings something special to the table."

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above