*Reader's Digest, Pethealth.com Partner to Market Pet Insurance

Share this content:
Reader's Digest has partnered with Pethealth Inc. to market a line of pet insurance services, the company announced yesterday

William Adler, director of corporate communication at Reader's Digest Association, Pleasantville, NY, said the three-year agreement allows Pethealth to offer accident and illness insurance for dogs and cats throughout the United States and Canada. Pethealth, Montreal, will begin offering its service in the United States in the spring.

As part of the program, Pethealth will target U.S. customers by using direct mail and advertising in Reader's Digest publications, including Reader's Digest magazine, Walking and New Choices.

Reader's Digest will use its database of more than 100 million people to target readers interested in pet insurance services, Adler said. About 50 million people in its database live in the United States and Canada. Of that number about 20 million are pet owners, Adler said.

"This fits a number of different things we have been doing as part of our growth strategy," Adler said. "We've been looking for areas where it makes sense for us to combine our abilities with a partner that brings something special to the table."

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above