Reaching out to the "Wal-Mart Mom"

Share this content:
This year's presidential candidates have spent a lot of their time (and money) trying to mark a mark with the "reg'lar folks" of middle America: "Joe the Plumber," "Wal-Mart Moms," "Joe Sixpack" and, to some extent, "Jane Wine Box" (thank you, Jon Stewart), have been coddled, cajoled, addressed and fired up in the race for precious votes.

Now Wal-Mart is providing a new, direct-to-Joe-and-Jane channel for the candidates: online campaign videos at walmart.com, samsclub.com and walmartstores.com.

Each candidate is posting two videos to the sites, introducing themselves and explaining their positions on various issues. Wal-Mart will drive shoppers to the videos with in-store announcements.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here