QVC Expands Infomercial Operations in Mexico

Share this content:
QVC Inc., West Chester, PA, said it would expand its infomercial operations in Mexico, adding more than 1,000 hours a year of infomercials and daytime DRTV spots to its schedule. The company previously aired about 4,100 hours a year of infomercials, a spokesperson said.

Its Mexican operation, named CV Directo, also opened its first retail store in the Mexico City that will stock items promoted in DRTV campaigns. The store has numerous video monitors that display the company's infomercial programs.

The retail store is intended for Mexican consumers who are limited in their purchasing flexibility because they do not possess credit cards. The limited use of credit cards has hampered QVC's Mexico operations in the past. CV Directo receives two-thirds of its orders on a cash-on-delivery basis.

CV Directo was launched in 1996 and now has infomercial programming on four channels owned by Grupo Televisa, the Mexican media giant.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here