Quake Day 2: Marketers Take on 'Survivor' Attitude

Share this content:
Marketers who were stranded in Seattle spent hours at the Sea-Tac International Airport yesterday trying to get home. The airport was operating, though departing flights were somewhat restricted because of damage to a control tower.

On Wednesday, a 6.8-magnitude quake rocked the area, forcing the Direct Marketing Association to cancel the final hours of the net.marketing conference. Many attendees and exhibitors -- unaware of any major damage immediately after the quake -- headed to the airport. However, it had been closed because of the quake. As this news trickled in, there was reportedly a rush on rental car companies as people hoped to get flights from Portland, OR, or other nearby airports.

Others filled nearby taverns and hotel bars, where there was a "Survivor" atmosphere in the air. The mood was definitely not the normal bar talk, said DM News publisher Scott Vail, as people watched the day's events on television and talked about their experiences.

At least two aftershocks -- registering 3.4 and 2.7 -- hit at 1:10 a.m. and at 6:23 a.m. yesterday. Meanwhile, a few remaining exhibitors at the show were still working into the afternoon to pack up their booths and clear the exhibit hall.

The Seattle Times reported that telephone calls increased sixfold immediately after the quake, with many callers encountering busy circuits. Wireless carriers were swamped, with one in every three calls not going through as networks were overloaded.

The quake hit at 10:54 a.m. PST Wednesday, and the epicenter was 11 miles northeast of Olympia. Damage has been estimated at $1 billion, and the quake was felt from the Canadian border to Eugene and east to Salt Lake City.

President Bush declared the entire state of Washington a disaster area last night. Damage estimates are up to $2 billion, and there have been more than 320 injuries reported.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above