Puzzles engage commuters

Share this content:
Puzzles engage commuters
Puzzles engage commuters

The Offer: New York-based accounting firm Marks Paneth & Shron wants commuters in the metro area to participate in the same problem solving it faces each day. Posters featuring brain teasers appear at stations throughout New York transit and as ads in regional publications. Each drives participants to the company's site to find answers to the puzzles. 

The Data: Once on the site, visitors can read about the company's services and create a profile in order to receive alerts and the company's newsletter. 

The Channel: This second wave of the "It All Adds Up" campaign, launched in March by Fly Communications, exists in both print and out-of-home. 

The Creative: Posters and ads employ New York metro area geography and landmarks to stump commuters. Each puzzle contains a unique paragraph of copy outlining the accounting firm's offerings and directing viewers to a unique Web page to find the solution. 

The Verdict:

Nick Moore is chief creative officer and EVP at Wunderman in New York. He oversees all creative work for a client list that includes Land Rover and Kimberly Clark. Before joining Wunderman in 2006, Moore was creative director at TBWA\GGT, now called Tequila\London.

Many advertisers are trying to get prospects involved in their campaigns through user-generated content or competitions that require an upload. These brainteasers take a simpler route. Smart.
Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here