Publishers Clearing House Expects to Choose List Manager by Week's End

Share this content:
Publishers Clearing House said that it expects to choose a list manager for some of its files by the end of this week and to have the files on the list market over the next few months.


"We're talking to three or four list managers, and we hope to have a decision by the end of (the) week," said Linda Gewirtz, senior director of prospecting at Publishers Clearing House, Port Washington, NY.


Until the decision is made, PCH will remain mum on what the files will be or who the contenders for list management are, though two candidates were rumored to be Direct Media Inc. and List Services Corp.


"We're really not giving a lot of specifics at this point until we reach an agreement with a list manager," Gewirtz said.


The PCH files have not been available to the list community since the early 1990s when they were taken off the market for privacy reasons. Among its customer base, PCH has lists of magazine and merchandise buyers as well as sweepstakes entrants from both offline and online.


As for list brokerage, PCH has its own internal list broker and also works with List Services Corp., Bethel, CT.


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here