Publicis Groupe acquires Seattle-based agency PBJS

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Publicis Groupe has acquired Seattle-based digital marketing and events agency PBJS.

PBJS was formed about two and a half years ago, following the merger of Insight Creative and Optimobius Inc., and currently employs 26 people. Its clients include Microsoft, AT&T, Intel, Sephora and the Boys & Girls Club of America.

“It's a pleasure to be associated with such an amazing company,” said Susan Tucker, VP of marketing for PBJS, about Publicis.

According to Tucker, talks between Publicis Groupe and PBJS' CEO and ownership team began just under a year ago. One major benefit of the acquisition will be PBJS' access to Publicis Groupe's global resources and sheer size, she said.

Publicis Groupe said that the acquisition reflects its determination to “infuse digital capabilities into all of its different businesses, including events management.” In particular, PBJS will bring webcast, video production and interactive exhibit capabilities to Publicis Events USA, the company said.

PBJS will continue to operate autonomously and will also be aligned with Publicis Events Worldwide. PBJS CEO Bob Bejan will continue to manage the company. He will report to John Farrell, president and CEO of the Publicis Groupe's worldwide specialized agencies and marketing services.

“With this acquisition, we are once again demonstrating our commitment to strengthening our leading position in global events marketing,” Farrell said in a statement.

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