Promotional Products Reach $15 Billion in Sales

Share this content:
Sales of promotional products in 1999 increased 13 percent to $15 billion, according to a survey sponsored by Promotional Products Association International. Sales in 1998 were $13.2 billion.

Apparel such as T-shirts, caps, jackets and headwear were the most popular promotional items accounting for 29.5 percent of all sales. Other items included writing instruments (9.4 percent); desk, office and business accessories (6.6 percent); calendars (6.4 percent); bags (6.1 percent); and sporting goods, leisure products and travel accessories (4.7 percent).

"Contributing to this growth is the fact that more and more businesses desire the creativity and flexibility they get with the use of promotional products in marketing programs designed by promotional products distributors," said Steve Slagle, president of PPAI, Irving, TX.

Business gifts were the most common, accounting for 17.6 percent of sales, followed by dealer/distributor programs (14.9 percent) and employee relations (10 percent).

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above