Prolifiq Software Sees the Future in Rich Media E-mail to Wireless Devices

Share this content:

NEW YORK -- Prolifiq Software gives the sales force of GE, Nintendo, Nike and other top firms the tools of IT associates. Today, at the DM Days session, "Mobile Marketing Intensive: How BlackBerry learned to play offense in the game of sales and marketing," a panel addressed the Prolifiq platform that allows sales people to create their own rich media e-mail communications.

Mobile devices are getting more and more popular in the United States. Four million people use handheld devices, and it is estimated that in two years that number will jump to 80 million.

"We use our mobile phones for text messaging in our social lives and it makes communicating easier, so why don't we communicate like this for our business communications?" asked David Carpenter, direct marketing strategist for the Hacker Group, as he introduced the discussion.

Jeff Gaus,  VP of sales and marketing for Prolifiq Software, gave an in-depth product demonstration describing the usability of the software program. The software allows a sales person to create a rich media e-mail or wireless text message template that can be tailored to a variety of specific clients.

The e-mail is based on a corporate stationary template giving a ready-made alternative to sales people. It allows the user to record videos, audio tracks, upload and place images, write a text upload documents all within the body of a 20K e-mail. Users receive notification when clients open the e-mails and can track how many times it is opened and if it is forwarded.

Steven Gagliano, regional marketing representative for Option One Mortgage, a subsidiary of H&R Block, presented his firm's use of the software correlating to an increase in sales as a case study.

Mr. Gaus also presented other case studies, including leading image bank Getty Images. Impressively, the Getty sales force is able to e-mail prospective news media sources with access to its image bank. This has enabled them to sell images of breaking news, which can go for up to $200,000, over e-mail.

"This is true one to one marketing, which is exceptional in the e-mail space," Mr. Gaus said.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here