Private View

Share this content:

You'd never mistake this Frederick's of Hollywood banner for a Chanel banner, but so what? This brand is big and bold and so is this piece. In my opinion there was way too much going on in the layout, but it got the results the client was looking for, so who's right?

On Foley Hoag, these days, a Web site redesign is not just about creating an engaging experience with the user, it's about optimization and getting ranked higher on search engines. If customers can't find you, they'll find someone else.

I've seen the superhero approach before. But in this case SurfControl used it to great effect by achieving a 20% response rate. However, I think it could have increased the response by selling the sizzle of the sweepstakes more.

 

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above