Private View

Share this content:

The calendar visual on the Papa John's promotion is confusing. The numbers 4, 8 and 13 distract the viewer from the important information of 7/7/07. Not to be picky, but shouldn't the giveaway feature 7,707 pizzas? And by their own logic, wouldn't the luckiest day of the century be 7/7/77? We'll have to wait seven decades to know.


Free minutes with Jajah! Everybody likes free stuff, but when I have to involve my friends it starts to smack of pyramid schemes and I get nervous. And with “Free trial,” “Free minutes” and “Free your voice,” the campaign was too free with the word “free.” Clean, attractive graphics, if somewhat predictable.


New Home Source was well organized, involving and relevant to the home-buying audience. It was rich in information and a well executed, great idea. –Martin Buchanan, Executive creative director/Managing partner, Trone


Welcome to Retail Week 2017, a week at DMN where we explore everything related to retail marketing

See all of the pieces here.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above