Privacy Technology Unveiled

Share this content:
The public got its first look this week at prototype technology from a variety of companies that would allow Web surfers to match their privacy preferences against the information gathering practices of the sites they visit without having to read the sites' privacy policies.

The technology is the first of its kind designed to comply with specifications resulting from an industrywide initiative dubbed the Platform for Privacy Preferences Project, or P3P.

Also, P3P got a major boost this week when Microsoft said it would design its next version of Windows, named Whistler, to support its specifications.

P3P has been in development for three years by the World Wide Web Consortium, or W3C, a group run jointly by the MIT Laboratory for Computer Science, the National Institute for Research in Computer Science and Control in France, and Keio University in Japan.

Representatives of about 30 technology companies gathered at W3C's so-called interoperability session in New York City to learn about and demonstrate P3P-compliant products. Marketing services firm Engage Technologies and IBM were among the demonstrators.

The White House has endorsed the initiative. Microsoft and America Online also have pledged to design their Web browsers to support P3P.

Also, America Online, AT&T, Hewlett-Packard, IBM, Microsoft, Proctor & Gamble and the White House said their Web sites are P3P compliant.

Final P3P specifications are reportedly at least six months way.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above