*Privacy Increases Customer Confidence

Share this content:
WASHINGTON -- Companies that empower their customers will gain a business advantage, a privacy advocate asserted here yesterday at the Global Privacy Summit 2000.


Mari J. Frank, an attorney and author specializing in privacy issues, made that assertion during a session titled "Customers.com and Privacy." Frank, who identified herself as one of the few privacy advocates speaking at the conference, was one of seven panel members discussing the topic.


Although none of the panelists disputed the notion that privacy bolsters consumer confidence, there was not a clear consensus on how privacy can or should be achieved.


Despite the good intentions of seal providers that grant approval to Web sites they deem privacy-friendly, the seal giver often has no recourse when sites suddenly change their privacy policies, said Fred Davis, CEO of Lumeria Inc. Furthermore, the seals are rarely taken away after violations occur, he said.


While legislation would be an effective way to increase consumers' privacy on the Internet, enforcement would be difficult, according to several panel members.


Two security experts on the panel -- Bennett Todd, systems and security analyst, Oven Digital, and Anup Ghosh, director of security research, Reliable Software Technologies -- noted that even if legislation required sites to adhere to certain privacy standards, there could be no privacy without security.


"Good privacy policies do not ensure security," Ghosh said.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here