*Privacy Groups Boycott Intel

Share this content:
Calling for a national boycott while proclaiming the new Pentium III chip "toxic hardware," privacy groups The Electronic Privacy Information Center, Washington, DC, and Junkbusters Inc., Green Brook, NJ, began launching their public relations assault on Intel yesterday with the parody branding slogan "Big Brother Inside."

The groups are outraged over Intel's latest technology announcement detailing a new Pentium chip that transmits a user-identified code on all applications run. The chip essentially allows consumers to be tracked and identified as they operate programs or move across the Internet.

Despite critics' concern, the company said the chip actually helps electronic commerce and reduces piracy because it allows companies to prevent single copies of software from being loaded onto numerous machines illegally. Also, the company said that the feature can be turned off by consumers.

However, published reports claim that the feature restores itself whenever the computer is rebooted.

In Washington, Edward J. Markey, D-MA, has asked Intel to rethink its plans to unveil the controversial new technology expected to create immediate headaches for the Clinton Administration and has scheduled negotiations over strict new privacy regulations passed by the 15-nation European Union last year.

The timing of the boycott coincides with Undersecretary of State for Commerce, David Aaron's meeting this week with Europeans regarding the U.S. privacy codes.

Industry analysts have warned that precautions need to be taken to avert a possible trade war should businesses be prohibited from transferring computer data with European Union.
Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here