PrintSoft Americas Debuts DeskDirect

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PrintSoft Americas, a document system and mail automation solutions provider, introduced DeskDirect yesterday, an end-to-end mail system.

The announcement came at Print '05 in Chicago, the print supplier's trade show being held this week.

PrintSoft Americas is a wholly owned subsidiary of PrintSoft, recently acquired by Australia Post. PrintSoft Americas adapted Australia Post's "hybrid mail" product called Post eLetter to launch DeskDirect.

DeskDirect is targeted to print services providers and corporations. Companies can create personalized mail pieces on their desktops by using document templates. The pieces are then electronically submitted to a service bureau or centralized production center for printing and mailing.

"Businesses can see dramatic cost savings from the hidden expenses associated with mail communication," said David Frenkel, PrintSoft Americas president/CEO.

The main vertical industries being targeted are insurance, financial services, brokerage and retail. Newspaper companies are also expressing interest, specifically for direct marketing campaigns, he said.

"There is a lot of value to the direct marketer in [DeskDirect] to be able to conveniently, from the desktop, try a lot of little campaigns that take advantage of DeskDirect's templates that have a lot of different conditionals in them," Frenkel said.

Providers benefit from the tool as well because they can aggregate, sort, route and batch multiple jobs from numerous clients with DeskDirect, uncovering savings for the provider and the client, he said.

D&B's collection service in Australia sends 16,000 letters a day on behalf of its clients. The company found that DeskDirect reduces the internal resources and time needed to print letters and shortens the time between the letter being printed and the debtors receiving it.

"DeskDirect is saving D&B tens of thousands of dollars every month," said D&BD&B director of receivable collections. "It has freed up key staff time and resources to focus on our core business -- collection strategies."

Melissa Campanelli covers postal news, CRM and database marketing for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting


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