*Prefer Network Announces Deals with FloNetwork, Orvis

Share this content:
NEW ORLEANS -- Prefer Network, an outsource provider of Internet marketing services, yesterday announced two partnerships here at the DMA's fall show.


Prefer Network, New York, partnered with FloNetwork, an Internet direct marketing and communications company based in Toronto. The deal calls for FloNetwork to deploy all e-mails Prefer Network generates for its clients.


By the end of 2001, Prefer Network expects to produce more than 600 million e-mails for its clients.


"We need a company with a server that will be able to handle more than half a billion e-mails for us next year," said Doug Platt, chief executive officer at Prefer Network. "FloNetwork is an e-mail provider that will help us deliver the right product to the right person."


Prefer Network, which mostly serves catalog companies that look to outsource their online marketing programs, also teamed with Orvis.


Orvis, Manchester, VT, a longtime catalog company, will become part of an online network of Prefer Network's 57 clients. The clients cross-promote the Prefer Network Web site -- www.prefer.com -- to generate Web traffic, among other things.


Prefer Network plans to help Orvis market five of its catalogs online, including Orvis Clothing and Gifts, Orvis Fly-Fishing and The Sporting Tradition, Platt said.


Prefer Network aims to market Orvis' catalogs via e-mail and drive consumers to the Internet by offering discounts in the catalogs, Platt said.


"Adding the Orvis brands to Prefer Network helps us round out a broad group of clients," Platt said.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here