Praise for 'Loathing'

Share this content:

I wanted to say kudos to Tim O'Leary on his article, "A Little Less Fear and Loathing" (DM News, Aug. 21). Not only were his words well chosen, the underlying humor was well expressed and very accurate.

As a new member of the Electronic Retail Association board of directors, I applaud Tim for his candid, accurate portrayal of a "typical" ERA convention. And as one who is a marketer and evangelist for the credibility and growth of the direct-to-customer (see, I didn't just say DRTV) industry, I am proud to say that I am a fellow advocate of Tim O'Leary and his position on this innovative, progressive industry.

I do hope that Tim and I have a chance to meet some day, for I believe that our discussion will be productive and quite likeminded. Be well and I hope to see you in Las Vegas.

Steven J. Edelstein, Managing director, Wallingford, CT
Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here