POZ Publisher Issues Mea Culpa On Privacy Breach

Share this content:
A New York business leader has taken a high profile step toward setting a simple standard for companies that find themselves in the unenviable position of having breached their customers' privacy: Admit it.


That's what Sean Strub, Publisher of POZ magazine, a glossy news and health publication targeted towards people living with HIV/AIDS did last week when he learned that one of the company's sister operations, Community Prescription Service, CPS, had sent a direct mail campaign to the POZ "do not exchange" subscriber list.


In a statement mailed to all POZ subscribers, Strub wrote "A staff decision was made that, in light of the close relationship between POZ and CPS, to allow CPS to send a mailing to the POZ list, including the "do not exchange" names … we clearly did not have sufficient safeguards in place to prevent this type of mistake. Please accept this letter as our formal and sincere apology. Mistakes like this are embarrassing to us and potentially harmful to individuals who subscribe to POZ."


The publication then made $1000.00 contribution to the Privacy Rights Clearinghouse, San Diego, CA.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here