Potpourri Holdings Buys Catalog Ventures

Share this content:
Potpourri Holdings, Medfield, Massachusetts, an $80 million multiple-title catalog marketer, Monday acquired Catalog Ventures, a wholly-owned subsidiary of ValueVision International, Minneapolis, for $5 million cash and up to an additional $5.5 million contingent upon performance over the next year.

ValueVision's core business is its Home Shopping Network; this latest sale represents its continued strategy of divesting noncore businesses. Last year it shuttered its HomeVisions catalog, and it expects to divest its last remaining direct mail company, Beautiful Images Inc., a woman's undergarment and apparel marketer, in the near future.

Gruppo, Levey & Co., New York, represented ValueVision in the deal.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above