Polsteins Home & Beyond plans CRM push

Share this content:

Online home improvement retailer Polsteins Home & Beyond recently adopted eWayDirect's e-mail platform to improve its retention marketing efforts with the channel.

Edison, NJ-based Home & Beyond will be using the online service company's e-mail marketing platform with its pre-existing consumer database.

“E-mail is a critical piece to building an ongoing relationship with a customer,” said Marty Donner, chief revenue officer at eWayDirect. He added that one of the things that attracted Home & Beyond to the channel was that it was “extraordinarily cost effective.”

This is the first partnership between eWayDirect and Home & Beyond. The companies were introduced through Home & Beyond's creative online partner, SellUp. While SellUp will still handle most of the creative for the outgoing e-mail campaigns, Donner said that his company would consult on the creative as well.

While Donner declined to share any details of the contract with DMNews, he did say that the companies would be evaluating the sales, ROI and customer retention levels to judge the effectiveness of each effort done under the partnership.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here