Polk Creates New Business Unit for Hi-Tech, Telecommunications

Share this content:
Database marketer The Polk Co., Detroit, launched a business team yesterday dedicated to the hi-tech and telecommunications markets.


Polk assigned a market director, a national sales manager and an account manager for each of the two business categories and named Colin Lippincott vice president of business development to oversee the new division. The 16-year direct marketing veteran most recently was vice president for list products.


Plans call for the group to eventually expand and include other vertical markets.


"Immersing ourselves in the business of hi-tech and telecommunications allows us to serve these critical growth markets in a more knowledgeable and comprehensive way," said John Healy, Polk's senior vice president of marketing.


The new teams assigned to the hi-tech division included: Elizabeth Blair, market director; Peggy Steinemann, national sales manager; and Nicole Woodard, account manager. Working on the telecommunications business are: Leslie Price, market director; Heather Gresh, national sales manager; and Gary deAragon, account manager.
Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here