Pitney Bowes Tests Inserts

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Pitney Bowes Inc. is giving marketers a number of different ways to test insert media this month with special rates.

Priority Magazine, the Stamford, CT-based company's business magazine, is offering bind-ins and blow-ins. Advertisers can also get monthly placement in invoice bangtail statements, standard statements, and packages through insert media and list company Leon Henry Inc.

Priority Magazine targets small business owners and has a six-times-a-year circulation of 820,000. Content includes advice and information for small business owners to help run their companies. Readership has an annual business income of $900,00 and a median of 10 employees. The median company age is 17 years.

Pitney Bowes also sells equipment, services, software and supplies. The largest monthly audience offered in the promotion is 747,000 business-to-business targets a month with its standard statements.

The first time mailer price is $65/M.

Leon Henry Inc., Hartsdale, NY, has been offering programs with Pitney Bowes for at least 10 years.


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