Phase2Media Eliminates 40 Positions in Sales Force Realignment

Share this content:
Internet advertising firm Phase2Media said is realigning its sales and marketing team into one unit, resulting in a reduction of 40 positions, or about 30 percent of its workforce.

"The advertising industry is reaffirming tried and true advertising principles online and choosing top media brands to sell their brands," Richy Glassberg, Phase2Media's chairman/CEO, said in a statement. He said that since the beginning of the year, about 72 percent of the New York-based company's new business has come from traditional companies.

The company said that the reduction will come primarily through the elimination of its telephone sales team that focused on dot-com business and its related administrative and support areas. Phase2Media said the realignment will enable it to better serve traditional advertisers and agencies that are increasingly turning to online advertising.

"We have a lot of direct business from dot-com companies," said Cathy O'Brien, a company spokeswoman. "But agencies are taking over that role now. Unfortunately, that sales team just isn't integral to our operation anymore."

Glassberg said Phase2Media "had no choice but to realign" its sales force to reflect the current conditions in the marketplace.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above