Phar-Mor Seals Online Marketing Pact with Drkoop.com

Share this content:
Drugstore chain Phar-Mor Inc., Youngstown, OH, sealed a marketing agreement with health information site drkoop.com, Austin, TX, that will enable consumers to purchase Phar-Mor products through the drkoop.com Web site and give visitors to the Phar-Mor Web site access to the extensive health information compiled by drkoop.com.


Consumers will be able to link to Phar-Mor's e-commerce site through drkoop.com's Prescription Refills, Drug Interactions, Drug Information and Medicine Cabinet sections. Phar-Mor, which operates a chain of 139 drug stores in 24 states, also will sponsor a monthly e-mail newsletter that will be sent to registered drkoop.com users.


Phar-Mor's online operations include PVSvitamins.com, which offers vitamins and herbal supplements, and CyberRxExpress (cyberrxexpress.com), an online prescription pharmacy that was launched in New Jersey in April and will be rolled out to additional markets. The sites will be united through a superstore Web site, www.shoppharmor.com.


Meanwhile drkoop.com signed agreements with three additional hospitals to provide online content in support of their Web sites, bringing to 123 the number of facilities with which the Internet company has alliances through its Community Partner Program. The new hospitals are located in West Virginia, Washington and Utah.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above