Pew: 13 Million Americans Made Online Hurricane Donations

Share this content:
Thirteen million people in the United States, or 9 percent of Internet users, made an online donation in the aftermath of hurricanes Katrina and Rita this year, according to survey results released Friday by the Pew Internet & American Life Project.

The study was conducted between Sept. 14 and Oct. 13 by Princeton Survey Research Assoc. Int'l. A random sample of 2,251 U.S. adults was surveyed by telephone. The margin of error is plus or minus 2 percentage points based on the full sample.

Other findings included that 18 percent of Internet users said they had ever made an online donation, up from 13 percent in a January 2005 survey.

In addition, 50 percent of Internet users had used the Web to get news on the Gulf Coast hurricanes, with 73 percent of them turning to Web sites of mainstream media outlets.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above