Pet Catalog Plans DRTV Spots

Share this content:
Pet products cataloger Doctors Foster & Smith is preparing a short-form DRTV campaign, Script to Screen, the agency that produced the effort, said yesterday.


The campaign, titled "Any Pet, Any Need," includes a 30-second spot and a 60-second spot. Testing is complete, and the spots are launching nationally, said Script to Screen, Santa Ana, CA.


The spots offer consumers a toll-free number to call to receive a free catalog and also invites them to visit the Doctors Foster & Smith Web site at drsfostersmith.com. Doctors Foster & Smith launched its first catalog in 1983, founded by veterinarians Race Foster and Marty Smith.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here