Pet Catalog Plans DRTV Spots

Share this content:
Pet products cataloger Doctors Foster & Smith is preparing a short-form DRTV campaign, Script to Screen, the agency that produced the effort, said yesterday.

The campaign, titled "Any Pet, Any Need," includes a 30-second spot and a 60-second spot. Testing is complete, and the spots are launching nationally, said Script to Screen, Santa Ana, CA.

The spots offer consumers a toll-free number to call to receive a free catalog and also invites them to visit the Doctors Foster & Smith Web site at Doctors Foster & Smith launched its first catalog in 1983, founded by veterinarians Race Foster and Marty Smith.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above