Perseverance Is About to Pay Off, Libey Says

Share this content:
WHITE PLAINS, NY -- Keynote speaker Don Libey praised industry professionals who have persevered through "a very difficult two or three years" at yesterday's fourth annual MeritDirect Business Mailers Co-op & E-mail Marketing Conference here.


"Most of you persevered ... and you are winning today because of it," he said. "And those of you that pulled back, those of you who held onto the money, those of you who have no confidence ... you are now running to catch up in your prospecting and you're two years behind."


Libey is principal with Libey-Concordia, a direct marketing investment banking and advisory firm.


His look ahead for direct marketers was completely optimistic.


"You're going to be able to raise prices for the first time in about two to three years and actually have them stick without a competitive reaction," he said. "Price and wage stability is occurring. You're not having to pay people a lot in terms of wage increases. Unemployment's at a level where the wage pressure has relaxed. People are balancing security for wage increase."


The topic later switched to consolidation, which "is occurring." The "bigs are getting bigger, and the littles are being sacrificed up to the bigs," he said.


"We just came through a period of about three years where none of it really happened," he said. "The money is now flowing."


His voice rose while exhorting attendees to mail more.


"There is, ostensibly, anywhere from a two- to a six-year freeze on postage rates," he said. "That is the greatest opportunity that you have been handed. You will never again in your life be able to mail cheaper than you can over the next ... let's say, two years. You will never have cheaper postage rates again."


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here