Pennsylvania Becomes 21st State to Enact DNC List Law

Share this content:
Pennsylvania Gov. Mark Schweiker signed House Bill 1469 yesterday, making his state the 21st to enact legislation creating a do-not-call list to allow consumers to opt out of receiving most types of telephone solicitations.

The bill calls on the state attorney general's office to hire a nonprofit, third-party contractor to maintain the DNC list and set up a procedure for consumer registration, most likely via a toll-free number. The Direct Marketing Association, which maintains the Telephone Preference Service, is among the organizations under consideration for the task, though others are being reviewed, said Barbara Petito, deputy press secretary for Pennsylvania Attorney General Mike Fisher.

The list will be published quarterly and will be funded by proceeds from sales of the list to telemarketers. The state anticipates the first issue of the list will be ready for telemarketers within 90 days.

"There are plenty of legitimate telemarketing firms," Schweiker said in a statement. "They do their job, and they create jobs. They're part of the economy, and I commend the ones who respect the privacy of our citizens and respect the law. This legislation goes after telemarketers who ignore the wishes of people who would rather enjoy time with their family than spending it on the phone with a telemarketer."

House Bill 1469 amends the 1996 Pennsylvania Telemarketer Registration Act, which requires telemarketers to register with the state and post a $50,000 bond before soliciting Pennsylvania consumers. Fisher authored the Telemarketer Registration Act during his days as a state senator, Petito said.

Industry groups, including the DMA and the American Teleservices Association, have voiced concerns that state DNC lists will duplicate the ongoing efforts of the Federal Trade Commission to establish a nationwide DNC list and create a regulatory morass for telemarketers. However, Petito said that state and federal DNC list efforts will enhance, rather than duplicate, each other.

"We knew there was federal legislation in the works," she said. "We wanted to do this right away."

The annual fee telemarketers will pay to receive the quarterly list has not been determined, though the third-party maintainer of the list will not be allowed to make a profit on its distribution, Petito said.

The bill calls for civil fines of up to $1,000 per violation of the list and up to $3,000 per violation if a call is made to a person older than 60.

Only political campaign calls, calls made by tax-exempt charities and calls to consumers with whom a company has an existing relationship will be exempt.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above