Pandora names Fleming-Wood first CMO

Share this content:
Simon Fleming-Wood
Simon Fleming-Wood

Pandora appointed Simon Fleming-Wood its first CMO, the Internet radio company said on Oct. 17.

Fleming-Wood previously served as VP of marketing at Cisco Systems' Consumer Products business, which included the Linksys and Flip Video brands.

Pandora referred request for comment to a company statement.

“Simon's entrepreneurial spirit, history of driving business growth, and experience in creating beloved brands and products are all attributes we're delighted to have him apply in his new role at Pandora as we grow the business,” Joe Kennedy, president and CEO of Pandora, said in the company statement.

Pandora reported $58.3 million in advertising revenue for the third quarter, accounting for 87% of the period's total revenue.

Pandora has partnered with brands such as Toyota Motor Sales and Lipton to create integrated marketing campaigns. Pandora and Toyota teamed in March for the “Legends & Icons” campaign, which pairs one Toyota model with a Pandora genre radio station each month. Pandora worked with Lipton on “The Natural Side of Music” campaign that directed consumers to Lipton-branded playlists on Pandora.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above