Pac-10 Conference names Leighton its first CMO

Share this content:

Collegiate athletic league the Pac-10 Conference has hired Danette Leighton as its first CMO. The appointment is effective April 5.

Leighton will be responsible for the conference's marketing and PR and will work at its Walnut Creek, CA headquarters. The league is the athletic home of 10 teams from West Coast universities including the University of Southern California, the University of Oregon and the University of California, Los Angeles.

Leighton currently works for Maloof Sports & Entertainment, owner of the NBA's Sacramento Kings and Arco Arena, as VP of marketing and brand development. She previously worked in PR for the Pac-10.

Larry Scott, commissioner of the Pac-10, said in a statement that Leighton has “amassed a wealth of marketing and business operations experience in both men's and women's professional and collegiate athletics, and those skills will be significant as we move forward with the transformation of the Pac-10 in the coming months and years.”

Prior to nearly a decade overseeing marketing for the Kings and Arco Arena, as well as the business operations of the WNBA's Sacramento Monarchs, Leighton led Sony's sports marketing division with emphasis on the PGA Tour's Sony Open.

She also served as executive director of the 1999 NCAA Women's Basketball Final Four at Stanford University. She has also worked in PR for the Fiesta Bowl.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above