Overton's signs affiliate agreement with LinkConnector

Share this content:

Overton's, a boating and watersports retailer owned by Gander Direct Marketing Services, signed an affiliate marketing agreement with LinkConnector, effective April 9.

“A lot of the publishers in the LinkConnector network play well with our brand, and we feel like we can increase our online brand awareness through affiliate marketing, said Patrick Williams, Web acquisition manager at Gander Direct Marketing Services. “We've seen good growth in the network.”

Williams said that his company is familiar with the LinkConnector brand because LinkConnector manages the flagship Gander Mountain brand's affiliate program. The partnership was announced April 13.

“They've got a strong network, and strong customer service,” Williams said.

Overton's will continue a relationship with the Google Affiliate Network as well, Williams added.

A LinkConnector representative could not be immediately reached for comment.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here