Oversight, compliance company started for magazines

Share this content:

Former director at Hearst Communications, Bridget Wells, has started Periodical Watchguard, LLC, an independent company that provides oversight and compliance review for the magazine industry.

The company aims to make client members aware of compliance issues, highlight fraudulent offers of periodicals by unauthorized sellers, offer assistance with legal follow up and quantify the resulting loss of profits from consumer sales.

Periodical Watchguard will also maintain a Professional Advisory Board to ensure industrywide coverage. The board will consist of prominent circulators, agents and other leading industry representatives.

Advisors will work with publishers and agents to stay on top of the needs and activities within the industry.

Ms. Wells previously served as the director of partnership marketing, agency resources and ABC Services at Hearst Communications. She was responsible for third party sales for all of the 18 consumer magazine titles.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above