Organic, FutureBrand exec launches consultancy

Share this content:

Stephen Beck, former chief strategy officer at digital agency Organic and one-time co-CEO of FutureBrand, launched management consultancy cg42 on February 8.

The Wilton, CT-based firm will help companies maintain a consistent brand presence and market themselves according to their core deliverables, Beck said.

The company has two clients, one each in the financial services and technology sectors, but Beck declined to name them. The three-person shop focuses entirely on strategy and brand reputation, and there is no creative or design offering, Beck said.

“We are a pure play management consultancy that can speak across a client's marketing, finance and operational needs,” he said. “Everything we do is related to customer-led growth and ranges from marketing strategy to portfolio and brand management to organizational design and ROI measurement.”


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above