Orbitz touts reliability in new campaign

Share this content:
Orbitz Worldwide launched an integrated marketing campaign July 15 that aims to assure travelers that the online travel company can prevent any unwelcome surprises.

The campaign uses e-mail, TV and online ads, and social media, including Twitter and Facebook. It was headed by Orbitz VP of brand marketing Deborah Italiano and created by the agency BBDO New York.

The tagline is “When you Orbitz, you know.” The campaign touts the company's website features, which include easy-to-find pricing, unfiltered customer reviews, interactive maps and photos and virtual tours of hotels. The campaign targets the “heavy hotel booker,” said Brian Hoyt, VP of communications and government affairs at Orbitz.

“I think it's to help consumers understand that we have the tools, resources and services to provide them the assurance they need to know, and what to expect on Orbitz,” Hoyt said.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above