Oracle expands audience with 33Across

Share this content:
Oracle expands audience with 33Across
Oracle expands audience with 33Across

Oracle today announced a collaboration with publisher monetization and programmatic 33Across to integrate more than 200 large audience segments into its Audience Data Marketplace offering.

The original foundation for the marketplace was Oracle's 2014 acquisition of BlueKai, a leading data management platform with a third-party data pool representing information on more than 700 million individual profiles. According to today's announcement, 33Across reaches some 1.4 billion users, and uses 30 billion social signals per month to create and refine target audience segments. More than 200 unique audience segments will be incorporated into the Audience Data Marketplace as a result of this collaboration.

In a statement, Eric Roza, senior vice president, Oracle Data Cloud, said: “Oracle Data Cloud is pleased to integrate the 33Across unique audiences into our Audience Data Marketplace. 33Across' valuable data and customized audience segments can provide our customers with additional insights on how to best drive awareness, engagement, and conversions.” 

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above