Online retail holiday spending hits $15.6 billion: comScore

Share this content:

Online retail spending hit $15.6 billion for the season to date, a 25 percent increase from the corresponding days in 2005, according to comScore Networks.

The survey measured consumer online retail spending at U.S. Web sites for the 2006 holiday season for the first 38 days, Nov. 1 through Dec. 8. Gian Fulgoni, chairman of comScore, Reston, VA, said it's not just the major retailers who are seeing these increases.

"In particular, we saw a very aggressive online marketing effort from the bricks-and-mortar retailers that were well integrated and coordinated with their retail stores and which allowed them to increase sales at a faster rate than we saw for the pure-play retailers," Mr. Fulgoni said.

While Amazon ranks first in online sales this season, only three of the 10 largest online retailers are pure-plays. Retailers with bricks-and-mortar stores take seven of the top 10 spots.

Despite the first mover advantage held by online-only retailers, an analysis of sales by retailer for the 2006 holiday season through Dec. 8 reveals the current strength of multi-channel retailers.

Some sites are generating growth rates in excess of 50 percent over the same period last year. ranks highest in sales growth, followed by,, and, revealing the strength of the multichannel retailers.

Mr. Fulgoni expects sales growth to be strong for the rest of the season and continue into 2007.

"The opportunity is to continue to attract new online buyers and to increase the spending per existing buyer by driving sales growth across a broad set of categories, especially those with higher ticket prices," Mr. Fulgoni said.

"The threat is that economic growth could falter, causing consumer spending to slowdown online and at retail," he said. "Also of concern is the degree to which retailers have to discount prices to stimulate sales."

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above