Online Rebate Company Settles FTC Charge

Share this content:
A New York-based Web site that used rebates to entice consumers to buy products has settled a complaint alleging that it defrauded consumers out of millions, of dollars the Federal Trade Commission said yesterday.


Since at least 1998, Cyberrebate.com sold products at moderately marked-up prices and promised rebates. In early 2001, the Web site increased prices up to 10 times their market value and began promising consumers the products would be "free" if they sent in a rebate for the purchase price, the FTC said.


Cyberrebate.com continued to offer the 100 percent rebates even after it became obvious that the rebate return rate was high and exceeded the company's ability to pay, the FTC said. At that point, Cyberrebate.com failed to pay the promised rates. The company filed for bankruptcy in May 2001.


Under the settlement, the company's two principals, Joel Granik and Joseph Lichter, must pay $40,000 to the U.S. Treasury. In addition, the two agreed to several changes to their business practices in the future, including a permanent bar on making certain rebate offers and from making misrepresentations about rebate offers.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above