Online Privacy Bill Treats Types of Data Differently

Share this content:
A bill proposed last week in the Senate would require companies to obtain opt-in consent from consumers for sensitive data and provide opt-out options for other data, according to reports.

The bill, the Online Personal Privacy Act of 2002, was introduced by Sen. Ernest "Fritz" Hollings, D-SC. He chairs the Senate Committee on Commerce, Science and Transportation, which plans a hearing on online privacy April 25.

Sensitive information that would require opt-in consent under the bill includes financial data, medical records, Social Security numbers, religious affiliation and sexual orientation. Non-sensitive information would include transactional data from online purchases.

If the bill were passed, consumers could sue companies if sensitive data were misused.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above