Online Ad Exchanges Come of Age

Share this content:
SAN FRANCISCO -- Within a matter of months, several players have flocked into the Internet ad exchange space, providing a neutral ground where buyers and sellers can do business. For their troubles, the exchanges earn a varied commission.

The latest to the game is, which premiered its technology at @d:tech World here this week. The system provides sellers a place to post their inventory and buyers a place to negotiate and reserve ad buys.

Media Market Makers Inc., New York, announced its existence April 4 and will formally launch next month. Its system gives advertisers a place to match their campaigns with sites that reach their desired audience. A buyer simply creates a profile of the type of consumer they are trying to reach, then the system locates matching Web publishers that can put the ads on their sites. Web publishers receive an e-mail saying that the company is interested in running its campaign on their sites.

Yet another variation of the same theme, AdFlight, Belmont, CA, launched earlier in the year.

Regarding the influx of players to the field, Dennis Wong, chief operating officer at Media Market Makers said, "It's really moving to the next level where people are realizing there's a need for a place that brings buyers and sellers together. The difference will be who solves the most problems and adds the most value for all parties."

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above