OneScreen says it brings DR to online video

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A release from Costa Mesa, CA-based OneScreen touts its Media Response product as "a unique solution to allow [marketers] to embrace the growing presence of online video to generate a greater number of responses, whether it is sales or leads." The product, the release says, delivers targeted video ads on multiple online publishers and platforms, including display, using behavioral, contextual, geographic, demographic, psychographic, and technographic models. OneScreen did not return a request for comment.

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