OneClip Handles Banner Ad Transactions

Share this content:
OneClip.com, New York, announced Portable Promotions, a service that handles manufacturer's discounts, coupons and other special offers made through banner ads.


OneClip reimburses e-tailers for the cost of such offers when the user clicks through the banner ad and takes advantage of the offer. OneClip then bills the manufacturer based on the number of redemptions processed.


The service uses the company's back-end technology called Extensible promotions Markup Language, or XpML.


Pricing for the service ranges from 60 cents to $1.50 per transaction, said Henrik Bodenstab, OneClip's co-CEO/co-founder. The fee also includes online real-time reports and invoicing.


He said manufacturers typically assign a ceiling number of redemptions to be processed with Portable Promotions. Once that number is achieved, the promotions are pulled from the Web.


Bodenstab said the ceiling figure enables marketers to know how much inventory the campaign needs before it starts and could work well for manufacturers looking to liquidate product.


Furthermore, the service allows users to click banner promotions for immediate use at a retail site or to save the ads on their desktops for use during the following two days. The service also handles transactions for manufacturers that want to run a promotion with multiple e-tail firms.


OneClip offers inhouse design services for the ads but also takes clients purely for their transaction needs. In addition, Portable Promotions allows marketers to use rich media ad placements and e-mail.


Visit www.oneclip.com for more information.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above