One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

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Behavioral loyalty or emotional loyalty—which one really propels your business forward and which one is just a "nice to have?"

To get to the bottom of it, Direct Marketing News hosted a Town Square discussion on the issue at DMA2013 in Chicago led by DMN Editor-in-Chief Ginger Conlon.

So, where should marketers be focusing their efforts? The experts weigh in:

  • Dennis Armbruster, VP, Consulting, LoyaltyOne
  • Eileen Kelly, VP, Strategy & Enablemen, RAPP
  • Rami El-Zeini, Vice President, Business Development, AIMIA

For more on the subject, check out our One Tough Question column:


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